Benefits of Using WhatsApp Business App | Small & Medium Businesses
A fantastic tool for you to establish a stronger and more direct interaction with your consumers is WhatsApp Business. Unfortunately, a lot of individuals still think that WhatsApp or the Business app is solely for bigger businesses who already have access to more efficient customer communication tools.
Using WhatsApp Business, for instance, makes even more sense for small enterprises. Simply follow our tutorial to see what advantages small businesses might receive from WhatsApp Business. Detailed information is provided below.
What is WhatsApp Business
It is important to discuss WhatsApp Business before getting into the benefits/advantages that a small business might experience with it. Particularly for those who are still unfamiliar with the app. In essence, you could say that a lot of individuals were already using WhatsApp for business before this version was created. The main issue is that they were forced to create a professional profile using only the features that were already there in the app’s standard version, which is quite restrictive for what a corporation needs.
There weren’t any other resources that were actually helpful and essential for these businesses. The ability to schedule communications, program automatic responses, specify business hours, designate customer labels, etc.
Therefore, it was necessary to use outside programs that somehow managed to execute tasks of this nature. In 2018, WhatsApp’s creators eventually released a professional edition of the app after recognizing this need among its users.
This version has all of the aforementioned capabilities in addition to occasionally receiving upgrades and new tools. It’s really fascinating, isn’t it? So let’s continue our discussion of how this can help your business.
Advantages of WhatsApp Business for Small Businesses
It’s time to concentrate on WhatsApp Business’ potential for small enterprises now that we know more about it. If WhatsApp is used in larger businesses in addition to other platforms like Zoom, Skype, etc. for communication. It may present a chance for smaller businesses to increase client loyalty or improve productivity.
This may occur in a number of ways, such as:
Direct Communication With the Customer
You must mention any direct communications you may have with the customer right away. He can use this method at any moment to message you with inquiries or requests for assistance. It’s crucial to always be prepared with an answer, whether it comes from an automated system or a live operator. Customers will understand when someone is unavailable to reply even more easily because you may establish the operating hours in your WhatsApp company profile.
However, it is wise to let them know as well if there is a cause for the attendant’s tardiness in responding within work hours. The client won’t feel insulted and will be aware of how long it will take as a result.
By being accessible to the customer, you can also use this as an opportunity to communicate.
Many individuals neglect to pay attention to after-sales care, i.e., they don’t care if everything went according to plan with the goods and delivery after the consumer made the purchase.
You can gain your customer’s loyalty or ensure future sales if you take advantage of the opportunity and provide them this attention.
The product catalog in WhatsApp Business is a fantastic feature that receives little attention. You have the option of easily adding all of your products there.
Each has a description, a picture, a price, and an availability check. If you don’t yet have a website because you make your primary or additional income working from home, there may be an opportunity for you to do so. For individuals who are just starting out or have their wares on display at a few locations, this is fantastic.
Use this opportunity to its maximum potential, not least because clients may browse the catalog and place orders over WhatsApp. If you actually run a business from home, look out our guide to online banking. In doing so, you will have a way to manage your finances without leaving your home.
You will frequently encounter consumers who ask the same questions again and over again. If they are unfamiliar with your business, they won’t be able to predict the response because it is so frequent. This may have to do with the service hours, delivery schedule, quantity of goods in stock, whether delivery is available in that area, etc.
There is a helpful option in the program that can help you avoid wasting too much time manually answering these questions. There is a feature for quick responses in WhatsApp Business. Based on the most often asked issues, you develop your own solutions and prepare everything with shortcuts. Learn how to use WhatsApp to send automated messages.
Location for deliveries
You can designate a certain person to deliver to consumers in a lot of small firms. In these circumstances, you can utilize WhatsApp’s delivery tracking tool to inform clients of the precise location of your product.
The customer will feel much more at ease and this is preferable to providing ambiguous responses. It resembles what we observe, for instance, in apps like Uber Eats.
Video Call Between Team Members
The final piece of advice on how WhatsApp Business may help small enterprises is directed at your entire staff. You might need to create a way to meet with staff, particularly during periods of quarantine.
Thankfully, you can accomplish it without ever leaving WhatsApp. You may use WhatsApp Business’ fantastic video call function. A call can include up to eight participants, which is fantastic. Of course, you can also make these calls with the client if necessary.
This is particularly true for those who perform manual or customized work and require such a meeting with their clients. Other features and perks include generating labels for each customer, setting up greeting greetings, and even getting a short link for your WhatsApp business profile.
Whatsapp Business labels
However, if you want to take advantage of additional WhatsApp features including the capacity to obtain users’ status updates, upload an unlimited number of files, appear offline while being online, and read friends’ chats secretly, then install GBWhatsApp Mod. You can utilize two distinct WhatsApp accounts on the same phone.